Nocilla
Is this AI?
1 / The idea
Yes, I know what you’re thinking: a Jenga made of sliced bread? Who comes up with that? In my defence, nobody stopped me.
2 / The pieces
Is this AI?
An AI-generated image that made people wonder whether the game existed.
If this were AI, could I do this?
We answered the doubts by showing the real game.
Who better than Leto?
Leto received the game and ended up making a Nocilla sandwich.
What if you could buy it?
We put it in a toy catalogue to keep the conversation going.
The making of
Mortis showed how he designed and 3D-printed it.
Wrapping it up
We brought together people’s reactions and their wish to own one.
3 / The team
- Alejandro García ↗Creative direction · Sibilare
- Ainhoa Zamora ↗Social Media Manager · Sibilare
- Alba Soria Achaerandio ↗Account Director · Sibilare
- Marta Franco Esplugas ↗Account Manager & Producer · Sibilare
- Inma Martín Marín ↗Social Media Manager · Sibilare
- Guillem Rufí ↗Digital Lead · Idilia Foods
- Carolina Calvo Burgos ↗Influencer Marketing & PR · Idilia Foods
- Lucas Moreno ↗Filmmaker and editor
- Mortis ↗Design and 3D printing
- LetoCreator content
