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Nocilla

Strategy for Nocilla

1 / The strategy

If you told my twelve-year-old self, who had Nocilla on toast every afternoon, about all this, he probably wouldn’t believe you.

Toasted Nocilla sandwiches

2 / The work

The Nocilla Jenga box on a blue table01Is this AI?NocillaThe red Nocilla Bingo Booms box on a white tablecloth02Has anyone called bingo?NocillaThe Nocilla and MLFSHKS glasses displayed in a museum frame03Nocilla × MLFSHKSNocillaA hand holding the shot glass shaped like a Nocilla jar04Nocilla Shot GlassNocillaA newspaper front page featuring Clersss and Nocilla’s Fox Factor campaign05Fox FactorNocilla

3 / The team

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