I was good at writing as a teenager. Or at least that’s what my mum says.
Things picked up when I opened a Twitter account, started gaining followers and was invited to take part in El Club de la Comedia.
I couldn’t go because I was 15.
I think all of that pushed me to study marketing, communication and advertising.
Though I didn’t have much else going for me.
Today, my day-to-day work is about understanding what’s happening in culture and turning it into ideas that make sense for brands and people.
Before I knew it, I’d spent more than 6 years at Sibilare, a strategic communications consultancy, where I handle all things creativity, strategy and content.
In football terms, I’m what’s known as a One Club Man, like Koke Resurrección.
Yes, I’m an Atlético Madrid fan.
