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ColaCao

Strategy for ColaCao

1 / The strategy

ColaCao has been part of people’s lives for over 75 years. And I’ve spent more than six looking after its voice online.

A jar of ColaCao Original and a mug on a wooden table

2 / The work

The three ColaCao candles in their collection box01Some Scents Take You HomeColaCaoA ColaCao doormat at a bar entrance, reading “Here, just like at home”02At the Bar, Just Like at HomeColaCaoThe Typical Spanish Breakfast ColaCao T-shirt photographed in a bar03Typical Spanish BreakfastColaCaoThe yellow ColaCao bathrobe in a scene from the campaign film04The ColaCao BathrobeColaCaoA NEO2 cover featuring the ColaCao and UNIQLO collaboration T-shirt05ColaCao × UNIQLOColaCaoA ColaCao biscuit next to a tattoo of its jar on someone’s arm06ColaCao StoriesColaCaoThe Caíto figure in its ColaCao box, held up against a blue sky07CaítoColaCaoA hand holding a tiny ColaCao jar charm with eyes08The ColaCao UniverseColaCao

3 / The team

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