← Strategy for Nocilla

Nocilla

Fox Factor

1 / The idea

The internet decided Clersss was Megan Fox. We decided that was enough to make a talent show and ended up filling a theatre to find Spain’s Megan Fox lookalike, who went on to front the launch campaign for Nocilla bars. Perfectly normal.

A newspaper front page featuring Clersss and Nocilla’s Fox Factor campaign

2 / The case film

Watch on YouTube ↗

3 / The pieces

Newspaper reveal: M. Fox will front the campaign

Newspaper reveal: M. Fox will front the campaign

Fox Factor · casting call video

Clersss searches for the Spanish Megan Fox

Clersss collaboration on the day of the event

Clersss collaboration on the day of the event

Show teaser

Peldanyos is late.

Peldanyos is late.

Megan Fox’s lookalike has no idea what she’s signed up for.

Megan Fox’s lookalike has no idea what she’s signed up for.

Clersss reacts to the outdoor campaign

Clersss reacts to the outdoor campaign

The full story

4 / The team

Alejandro García ↗Creative direction · Sibilare
Alba Soria Achaerandio ↗Account Director · Sibilare
Marta Franco Esplugas ↗Account Manager & Producer · Sibilare
Inma Martín Marín ↗Social Media Manager · Sibilare
Guillem Rufí ↗Digital Lead · Idilia Foods
Carolina Calvo Burgos ↗Influencer Marketing & PR · Idilia Foods
Oussama ↗Former filmmaker and editor
Samira Barrera Lozano ↗Former social media manager
Lucas Moreno ↗Filmmaker and editor

More work